The Local SEO Checklist

Local SEO Checklist by synup

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On Site Optimization
Do you have keywords in your title?◄
Use clean, SEO friendly URLs◄
Check for duplicate content◄
Optimize your logo and other images◄
Ensure non-www to www redirect is setup◄
Setup Google Webmaster Tools & Ensure that Google can crawl your site properly◄
Add Google+ publisher tag to website◄
Ensure your navigation menu items are indexable◄
Does NAP in website match Google Places?
Add city / service pages to your website
Does the website have a blog?
Google+ Profile
Do you have a Google+ Profile setup?
Claim your Google listing◄
Is your Google Local profile merged with the Google+ page?
Are you listed in the right category?
Ensure that your business name is EXACTLY listed in Google Places
Add your logo and cover photo◄
Fill up the about section with as much information as possible
Add at least 5 more photos to optimize for the carousel
Schema
Test your website for existing schema◄
Add Business Details In Schema◄
Other Important Directories
Create & Claim Listing on Bing◄
Create & Claim Listing On Yahoo◄
Create & Claim Listing On Yelp◄
Citations
Submit To Top 50 Citation Sites◄
Fix NAP For Wrong Citations◄
Submit To Niche Specific Sites◄
Submit To Hyperlocal Directories◄
Submit To Competitor Citations◄
Reviews
Respond Back To Negative Reviews
Ask Existing Customers To Leave A Review◄
Make It Easy For Customers To Review You◄
Conversion
Is The Phone Number Prominently Displayed?
Is Your Call To Action Displayed Prominently?◄
How Does Your Website Appear On Mobile?◄
Display Testimonials / Reviews On Your Website
Social
Create A Twitter Profile◄
Create A Facebook Page◄
Claim Your Venue On Foursquare◄
Add Social Icons To Your Website
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