The book cover is critical and having a striking image at thumbnail size is important. The blurb is the most important thing. Continually tweak the Product Description. Study the books in the Top 10 and work out what it is about them that set them apart. Nail the blurb and literally sales will double. Simplify the story and hook people in. People don't need to know about you. Controversial sub-titles; using descriptions such as 'a gripping psychological thriller' in the subtitle is subject to being penalized by Amazon. Don't do it! Use keyword data from Google and Amazon (within the pre-populated search drop down box - while within the books section - and within your general genre section (fiction, nonfiction etc).
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