I’m often asked about the biggest mistakes that I’ve made while starting and running my online businesses. I typically answer with the following:
Not starting sooner. Thinking about money before serving an audience. Trying to do everything on my own. Not immediately starting an email list. Using a trademark in a domain name.
With Niche Site Duel 2.0 in full swing and with branding and the launch of a new website just around the corner, I’m reminded of another mistake that I made when starting each of my online businesses:
Not creating a launch plan.
You don’t need a launch plan in order to build a successful website or online business, but without one, you miss out on the opportunity to make some noise on day one that could easily put you 3-6 months ahead of where you would be if you just started publishing content without a plan.
Without a launch plan you’re publishing content for nobody.
When you first create a website, nobody knows about it but you. Your best content is wasted and eventually over time gets hidden in the archives. There are ways to bring new life back to old blog posts, but when you’re first starting out you want as many people to read those posts as possible. More readers = more sharing and more authority right off the bat.
There’s no reason you should ever be writing for nobody.
Let’s explore how to avoid that…
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